Author: Mark Shephard

Dr Mark Shephard is senior lecturer in politics at the University of Strathclyde and is principal investigator on the ESRC/AQMeN Future of the United Kingdom and Scotland research project focusing on the impact of social media on the Scottish Independence referendum.

Is The ‘Yes’ Online Tsunami Finally Paying Dividends?

16th September 2014 Comment The Scottish independence referendum

Since our last contribution to this site both the online and offline campaigns have been in full swing. Offline there has been door-to-door canvassing, leafleting, parades, bands, creative art projects, banners, posters, the sporting of lapel badges and T-shirts, countless interventions from industry figures, politicians, and celebrities, and two set piece televised debates between the two […]