21st February 2014 Comment
The Scottish independence referendum
Last November, we observed that the ‘Yes’ side had a more visible and active online presence than the No’ camp. Since our last blog on this subject, the referendum campaign has intensified considerably, thanks not least to the launch of the Scottish Government’s White Paper on independence at the end of November 2013, the row […]
6th January 2014 Comment
The Scottish independence referendum
Most voters in Scotland doubtless thought that the last fortnight of Christmas and New Year holidays provided a rare opportunity to escape from the routine of every day life. If so, their perspective was not shared by the apparatchiks working in the Yes and the No campaigns. They both regarded the holiday season as an […]
6th November 2013 Comment
The Scottish independence referendum
So far as the polls are concerned the ‘no’ side are clearly ahead in the referendum race. But are they also ahead when it comes to engaging with their supporters? After all the enthusiasm of some nationalists for letting their views be known via social media has become legendary. Perhaps in the online world, it […]